HelloMarkus Observatory
The Observatory of local business visibility
A public measure, city by city, of how local businesses are found on Google and Google Maps: their profiles, their reviews, and who ranks at the top. One trade to start with, takeaways, in 20 French cities. The measure is repeated every quarter.
HelloMarkus Observatory, October 2026 See the methodA French barometer, explained
The figures on this page describe takeaways in French cities, measured on their Google profiles, with searches typed in French, in France. They say nothing yet about businesses in the United Kingdom. Why read them from here? Because the method travels: the same Google, the same profiles, the same reviews. What sets the businesses at the top apart in Lyon is worth checking on your own street.
The London pilot
The same method, one British city first. The measure is being prepared: no figure until it has been taken and checked.
What stands out
The same figures, city after city. The median of the cities measured, and the range from the lowest to the highest.
In the median city, one in five takeaways has no Google review yet. Depending on the city, from 6% to 25.7%.
In the median city, seven in ten reviews go unanswered. Depending on the city, from 57.9% to 82.8%.
In the median city, nearly one in two profiles is incomplete. Depending on the city, from 34.4% to 56.4%.
In the median city, one in three profiles has not been claimed by its owner. Depending on the city, from 15.9% to 41.9%.
What puts a business at the top varies from city to city
In 11 cities out of 20, the takeaways in the top three on Google Maps have more reviews than the median takeaway in their city. Their rating, though, stays close to the average in 11 cities out of 20.
Every neighbourhood has its own top three
From five points in the same city, a search for “fast food” shows 14 different businesses in the top three, in the median city. Being found is decided street by street.
The cities measured
In alphabetical order: this is not a ranking. Each city has its page, with its districts or postcodes and what the businesses at the top have.
| City | Takeaways | Average rating | Unanswered reviews | Incomplete profiles | Unclaimed | No reviews at all |
|---|---|---|---|---|---|---|
| Angers | 142 | 4.14 | 69.6% | 43% | 33.1% | 18.3% |
| Annecy | 145 | 4.16 | 68.4% | 42.8% | 25.5% | 18.6% |
| Bordeaux | 404 | 4.28 | 57.9% | 46% | 30.9% | 20.8% |
| Caen | 131 | 4.34 | 65.7% | 40.5% | 22.1% | 13% |
| Clermont-Ferrand | 151 | 4.20 | 75.1% | 34.4% | 15.9% | 6% |
| Dijon | 196 | 4.14 | 70% | 53.1% | 39.3% | 21.9% |
| Grenoble | 249 | 4.35 | 75.2% | 47.4% | 28.1% | 21.7% |
| Le Mans | 124 | 4.07 | 73.2% | 46.8% | 35.5% | 20.2% |
| Lille | 413 | 4.23 | 75.8% | 47.7% | 33.9% | 19.6% |
| Lyon | 685 | 4.18 | 65% | 43.5% | 31.8% | 21.2% |
| Marseille | 1,006 | 4.27 | 81.4% | 51.7% | 32.9% | 21.2% |
| Montpellier | 421 | 4.31 | 71.4% | 46.3% | 32.3% | 21.1% |
| Nantes | 340 | 4.17 | 71.2% | 47.6% | 31.8% | 21.2% |
| Nice | 469 | 4.29 | 64.9% | 54.6% | 39.9% | 25.4% |
| Paris | 2,806 | 4.20 | 74.3% | 53.7% | 41.9% | 25.7% |
| Perpignan | 204 | 4.32 | 71.8% | 45.1% | 25% | 16.2% |
| Rennes | 207 | 4.23 | 61.2% | 44.9% | 31.4% | 24.2% |
| Rouen | 204 | 4.22 | 71.3% | 56.4% | 36.8% | 23.5% |
| Strasbourg | 285 | 4.30 | 82.8% | 44.6% | 28.1% | 14% |
| Toulouse | 645 | 4.28 | 70.1% | 47.9% | 32.9% | 21.9% |
The figures are yours too
Under a CC BY 4.0 licence: reuse them, quote them, including in an article, citing “HelloMarkus Observatory, October 2026” with a link to the method. The file holds aggregates only: no names, no addresses, no reviews.
Signed HelloMarkus, and we say so
HelloMarkus sells visibility services to local businesses; that is why the method is published with the figures. No business is named, no review copied, no league table: totals, shares and medians, all dated.
And your business, where does it stand?
The audit is free and takes two minutes. You see where you rank on Google, your profile and your reviews, and where to start.
