Press
The HelloMarkus press kit
Who we are, what Markus does, verified figures, the logos, Markus and app screens. Texts and visuals free to use in an article or a report about HelloMarkus.
ZIP archive, about 3 MB: texts, logos, Markus, screens, colours. Press contact: presse@hellomarkus.ai The texts in the archive and the one-page sheet are in French; the texts on this page are in English, ready to copy.
Daphni HelloMarkus in a few words
To use as it is, in one sentence, one paragraph or 150 words. The positioning: “More customers who find you. And the proof, every week.”
HelloMarkus gives small businesses Markus, an AI marketing manager who makes them visible on Google, looks after their reviews and shows them every week what it brings in.
HelloMarkus is a visibility system for local shops, tradespeople and service businesses. Its agent, Markus, plays the marketing manager a small business has neither the time nor the budget to hire: he sets up the Google profile, replies to reviews, posts and measures what changes. The owner approves with one tap, and every week sees what moved: calls, directions, bookings, customers coming back.
An independent business owner lives off customers they don’t know: the platforms know them, and rent access to them. Owners know what to do to be found on Google and chosen for their reviews, but they have neither the time to keep it up nor a way to measure what works.
HelloMarkus gives them Markus, an AI marketing manager who does the work. It all starts with a free audit. Then Markus sets up the Google profile, replies to reviews, posts and runs the loyalty card; the owner approves with one tap. Every week, they see what moved: calls, directions, bookings, customers coming back.
Modules are taken one at a time, from €9 excl. VAT a month, directly or through partners, agencies and integrators. Founded in July 2025 by Mehdi Roumili and Adil Akarkach, HelloMarkus is supported by Station F, L’Escalator and Daphni.
The problem and the answer
Independent business owners don’t own their customers, and have no time to do their marketing or to measure what works. Markus does it, and brings the proof.
The problem
- They don’t own their customersThe platforms know their customers and rent access to them. The owner doesn’t know who comes back, or where they come from.
- They don’t have the timeThey know what should be done on Google and for their reviews. They will never keep it up: they are running their business.
- They can’t see what worksNeither what an action brought in, nor what a poorly kept profile or an unanswered review costs.
What Markus does
- Markus does the workThe Google profile set up, reviews answered, posts published, the web page and bookings. The owner approves with one tap.
- The business keeps its customersThe loyalty card and the prize wheel keep the contact with the business. Every stamp is a counted visit.
- The proof, every weekWhat moved, from the most certain to the most estimated: proven (a code used at the till), counted (reviews), estimated (saying how).
Key figures
Only true, verifiable figures, as of 7 October 2026.
Sources: app database, as of 4 October 2026 ; module registry, 6 October 2026 ; Station F, 24 September 2026.
Key dates
- July 2025Mehdi Roumili and Adil Akarkach launch HelloMarkus.
- February 2026The first version of the app goes live.
- June 2026Three days of demos at VivaTech Paris, on L’Escalator’s stand.
- 7 September 2026The new app goes live: the free audit, the modules and the cockpit.
- 24 September 2026HelloMarkus is one of the 12 startups selected for Station F’s Fighters programme.
The founders
Mehdi Roumili
Co-founder, CEO and CTOAdil Akarkach
Co-founder, CMOVisuals
The official logos, Markus’s six poses and app screens, to download one by one or in the archive.
The logos
Markus
- Waving The welcome, a hello.
- With the telescope The free audit, searching.
- At the dashboard Results, the proof.
- Thinking Markus preparing something.
- Conductor What Markus does on his own, the team of agents.
- Presenting Announcements and news.
App screens
Screens of the new HelloMarkus app, in French like the app today, on a fictional business: Chez Nour and the people shown do not exist.
- The cockpit, Today What is waiting for the owner’s approval, and their modules.
- The free audit Markus’s note, the score, and the 30-day plan.
- The cockpit on a phone A reply to a review, ready to post.
- The loyalty card In the business’s colours, on its customers’ phones.
- The visibility map Where the business ranks on Google Maps, street by street.
How to use them
The logo
- It sits on a light background, with at least the height of its orange band as clear space around it.
- On a dark background, it keeps its light frame: that is the “dark background” file.
- Don’t recolour it, don’t retype it. At least 22 px high for the name, 24 px for the icon.
Markus
- Markus has six official poses: never redrawn, recoloured, flipped or distorted.
- His white outline is part of the drawing: he sits on the peach background or on a light card, never on a photo.
- One pose per visual.
The words
- HelloMarkus is the company and the app; Markus is its agent, the AI marketing manager.
- With a partner, write “Partner × HelloMarkus”: their name and ours, side by side.
Colours and fonts
Orange is the brand. Unbounded for headings and figures, Plus Jakarta Sans for the rest.
- HelloMarkus orange
#FF791FThe brand: the main button, the logo band. On orange, text is in ink, never in white. - Ink orange
#B23F14Orange text on a light background: links, prices. - Ink
#1A1714Text, and the only text allowed on orange. - Background
#F7F5F2The warm, light background of every page. - Peach
#FFE1D2The background under Markus’s poses, the home banner.